0 Comment Color StrategyCategory: Color
The mood of the color can be categorized in 4 different zone base on the saturation and the lightness of the color. Growth Zone, Budding Zone, Ripen Zone, Withering Zone.
Saturated color at the bottom of the chart is perceived as old, and wither. While color at the top of the chart is perceived as new and futuristic.
Color on the left is perceived as strong color which is energy and lively. While color on the right is perceived as weak color, which is cold and modern. One example from the book is the talby phone. The products is positioned in the Growth zone, which is portraying the delightful and cheerful mood (Strong Orange, Strong Green). I believe that the mood of the product could be extended to the user interface to give a total complete experience, in term of color and transition.
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Came across a very good reference book, 
Color Zone
Color Saturation Level
Color Lightness
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