Technigroup - Case StudyCategory: Web Design, WorksThe client wants to redesign the current site in the hope to give their potential business client a clearer perception that the company is dealing with high quality furniture with a professional and strong company establishment. Their secondary objective is to have a solution to their existing navigation problem, which is to allow the user to browse and search the products with ease. New site map is proposed where the task places more emphasis on their business goal and the user task. New Color scheme is proposed, where it will portray the company as professional, high quality and lifestyle driven. A good color scheme will also position themselves better from their competitor with the new identity. In the frontpage, slideshow with random products will be played. Bright Hue Color bar will be changed accordingly with the photograph of the products, in order to reflect the ambiance of the photograph and the colorful nature of the company. Drop down menu is removed from the existing site in order to accommodate the future long products list as well as improving the navigating experience. Each product will be displaced with a lightbox effect in order to give the user a full experience of viewing their products range. Site map will be shown with the footer slide down upon clicking the link.
A small silhouette chair is placed at the bottom of the footer with possible random fun gif animation of chair. This reflect their current company culture, which is fun and playful while been professional and serious at the same time. To me, it is a cherry on the cake. *The design is not been used due to limited resources.
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